Sarah Fisher Helmet Design Contest

For our CGT 251 class at IUPUI, we had to enter a design in Sarah Fisher's helmet design contest. It was supposed to have an overall "pink" theme, as Fisher is trying to support breast cancer research. I had to have the Komen logo on there, as well as only using only those two pink colors, black, and white. Below are my final product and some preliminary sketches.

This is my final design that I entered in the contest. I tried to make it seem fast, while maintaining a good amount of femininity.

These are my preliminary sketches. We have been taught the importance of research and planning here at IUPUI, and its definitely an invaluable time saver. So much of my time was spent just researching Sarah Fisher and what she seems to like. Also, sketching saved me so much time, which was great because I only had a week do to this.

DCT Branding Final Logos

Company Branding

This is my primary concept, and I think it has the most potential. Currently, I am having difficulties choosing imagery for INTR and CGT departments. However, when I do, it's going to be amazing :]

This concept is typography based. I have the logos with kind of a gradient curve to give it the sleek technology feel that was requested. I tried to use negative space to bring all the logos together.

This concept is typography based too, but I tried to make it more tech-feeling.